Volkswagen Polo ad lacks the creativity of its predecessors
Few brands are responsible for giving me more 'I wish I'd done that' moments than Volkswagen, so it was with perhaps overly high expectations that I watched the latest Polo ad.
View ArticleHomebase: once the earplugs are in, the DIY retailer's ad inspires the...
I used to love the Peter Bjorn and John song Young Folks - so much so that it made it onto the agency's hotly contested Christmas CD in 2007, but when I hear the song being used on the Homebase ads it...
View ArticleCurrys/PC World: This ad is clearly a typical product and price promotion ad
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best...
View ArticleComparethemarket: The lack of meerkat mascot in the comparison-site's ad...
Marketing's unique weekly analysis of ad recall in association with TNS.
View ArticleFunkypigeon.com: Giving Gio Compario a run for his money in the irritation...
Marketing's unique weekly analysis of ad recall in association with TNS.
View ArticleDulux: A paint ad that's a bit like a beer ad
Marketing's unique weekly analysis of ad recall in association with TNS.
View ArticleThe most irritating ads of 2011
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
View ArticleReality check - September
Campaign's monthly look at the ads that impacted most on the public shows ad and brand recall percentage rates that are far higher than likeability scores.
View ArticleWebuyanycar.com voted 'most irritating ad'
Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing's annual poll.
View ArticleBingo brand to run Channel 4 'Ad Break Game'
Online bingo operator Jackpotjoy.com is using a year-long sponsorship of Channel 4's 'Deal or No Deal' to recruit members by offering them the opportunity to win £250,000.
View ArticleTop ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
View ArticleTop ten ads of the week: Barbara Windsor comes up trumps for Jackpotjoy.com
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
View ArticleThe most irritating ads of 2011
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
View ArticleTop 10 ads of the week: Jessica Ennis-Hill takes first place for Santander
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
View ArticleTop 10 ads of the week: Sky's Idris Elba ad shares top spot with Admiral
Counting down the ten most-recalled ads, in association with TNS and Ebiquity.
View ArticleTop 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
View ArticleTop 10 ads of the week: Foster's summery lemon lager wins out
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
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